- You’ve now read about how we swear by neoluxury artisans, FEIT. In this article, we speak with Josh Price, Co-Founder and FEIT brother, who is based out of Sydney Australia.
What’s a typical day like for you?
7am – I wake up and do an hour or so of Qi Gong as soon as I get out of bed.
8am – I have a cup of tea and then once I’m psychologically prepared, open the computer and start going through my emails. I’m based in Sydney and most of our team is in NY, so there tends to be a lot of catch up on what has happened, on the previous day in NY.
1030am – I’m at our Sydney retail store which opens at 11am each day, so I’m here usually at 1030 to make sure everything is in order for the day’s trade. The day from there usually is a mix of general management, emails and meetings intertwined with keeping an eye on the store and speaking to our customers.
6pm – End of retail day, I’ll make sure that I know what is on the agenda for the next day and that my calendar is in order. Most of the year I’ll try to get down to one of our local beaches for a swim after work, then either home for dinner with my girlfriend, or out with some friends. I skip the swim in the winter time and go straight for the food!
Any single pair of FEIT shoes is made by a single craftsman, from start to finish. FEIT is basically a small team of shoemakers trained in the art of traditional shoe making, coupled with some of the finest tanneries in the world.Josh Price (Co-Founder & FEIT brother)
- // As all products are handmade, how big is the team and how long does it take to make a shoe?
- It depends when you start counting. Any single pair of FEIT shoes is made by a single craftsman, from start to finish. FEIT is basically a small team of shoemakers trained in the art of traditional shoe making, coupled with some of the finest tanneries in the world.
We were lucky enough to find great people to work with through a lot of time, effort and a little luck. Once all the components are ready, it takes one craftsperson one day to hand last and hand stitch a pair of shoes. They are then left on the last in a humidity controlled room for 7 – 10 days in order to take shape. If you count design and production of some specialised components it is a longer process.
- // Will there be new collections soon?
- We will be releasing our new Fall Winter products in the coming months. It will feature some brand new styles for both men and women as well as some new twists on some of our existing styles.
// Are there any brands that you’ve come across which aligns with what you stand for?
There are definitely some people out there doing great stuff, if not exactly the way we do. In terms of modern companies, I’ve always been a Visvim fan, and for a more traditional approach I like the way John Lobb go about making their shoes.
// Lastly, what is the one message you want to leave behind for our readers?
Thanks for taking an interest in what we do and let us know if we can help with anything!